Ariat
Ariat takes its name from Secretariat, the legendary race horse and 1973 Triple Crown winner with a heart almost three times the size of an average thoroughbred. Secretariat is widely considered the greatest racehorse of all time. His athleticism and non-stop competitive spirit make him an enduring inspiration for the company.
ARIAT is committed to building a different breed of company, one that reflects their core values as a team and those of the consumer. The company values have shaped their success since 1993 – a commitment to innovation, quality, integrity, teamwork and respect. They believe their values are what set them apart and have helped build Ariat into the one of the top Equestrian, Outdoor and Work brands in the world. Product quality is non-negotiable, and so is their collaborative culture and giving back to the community. Ariat is a leader in developing advanced technologies to deliver products that outperform in a variety of demanding environments. They partner with world-class biomechanical research groups and testing labs to improve product performance, comfort and durability – while focusing on real-world product functionality. World-class product requires world-class design, materials and workmanship. The footwear team obsesses over every single detail of these boots and shoes - from the finish and durability of the leather to the stitches per inch where a boot gets a lot of wear.




